Dupe Score 80
Foundation
What vs e.l.f. Cosmetics
The Foundation Balm,Ultra-nourishing Formula Natural… · Soft Glam Satin Foundation, Medium Coverage, 10 Fair…
90% matchSave 67%
What dupes
Best What dupes and affordable alternatives
We track 10 verified What matchups — luxury originals vs budget picks with side-by-side specs, real USD prices, and direct shop links. Average savings sit around 56%, with standout dupes saving up to 67%.
10
Dupes tracked
56%
Avg. savings
67%
Best save
$12
Avg. luxury price
$5
Avg. dupe price
1
Categories
Foundation10
Top picks
Highest savings for What
Dupe Score 78
Foundation
What vs L'Oreal
The Foundation Balm,Ultra-nourishing Formula Natural… · Paris True Match Hyaluron Tinted Balm Foundation,…
89% matchSave 63%
Dupe Score 75
Foundation
What vs Maybelline
The Foundation Balm,Ultra-nourishing Formula Natural… · Super Stay Up to 24HR Skin Tint, Radiant…
88% matchSave 60%
Full catalog
All What dupes
Tap Compare for specs or Shop dupe to buy the budget pick.
Dupe Score 77
Foundation
What vs Maybelline
The Foundation Balm,Ultra-nourishing Formula Natural… · Super Stay Lumi-Matte Foundation, Lightweight and…
90% matchSave 57%
Dupe Score 80
FoundationWhat vs e.l.f. Cosmetics
The Foundation Balm,Ultra-nourishing Formula Natural… · Soft Glam Satin Foundation, Medium Coverage, 10 Fair…
90% matchSave 67%
Dupe Score 78
FoundationWhat vs L'Oreal
The Foundation Balm,Ultra-nourishing Formula Natural… · Paris True Match Hyaluron Tinted Balm Foundation,…
89% matchSave 63%
Dupe Score 73
Foundation
What vs Catrice
The Foundation Balm,Ultra-nourishing Formula Natural… · HD Foundation 34 and The Perfector Poreless Blur…
89% matchSave 51%
Dupe Score 72
Foundation
What vs Catrice
The Foundation Balm,Ultra-nourishing Formula Natural… · HD Liquid Coverage Foundation 48 and Under Eye…
88% matchSave 51%
Dupe Score 75
FoundationWhat vs Maybelline
The Foundation Balm,Ultra-nourishing Formula Natural… · Super Stay Up to 24HR Skin Tint, Radiant…
88% matchSave 60%
Dupe Score 72
Foundation
What vs Pacifica
The Foundation Balm,Ultra-nourishing Formula Natural… · Alight Multi-Mineral BB Cream Medium – Hydrating…
88% matchSave 51%
Dupe Score 74
Foundation
What vs Physicians Formula
The Foundation Balm,Ultra-nourishing Formula Natural… · Super CC+ Cream Color-Correction + Care Cream Full…
88% matchSave 57%
Dupe Score 75
Foundation
What vs Cream
The Foundation Balm,Ultra-nourishing Formula Natural… · To Powder Foundation by Flori Roberts, Full Coverage…
88% matchSave 59%
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FAQ
Common questions about What dupes
Are What dupes as good as the originals?+
It depends on the product. We score every matchup on finish, coverage, and ingredient overlap — then flag high-confidence dupes separately. Start with our top saves and read the compare page before you buy.
How much can I save on What alternatives?+
Across 10 tracked matchups, average savings are about 56%. Some categories — especially Foundation — often beat that when the dupe nails the same finish or wear time.
Which What product type has the most dupes?+
Foundation leads our What catalog right now. Use the category chips below to jump straight to that section.
Do you update What dupe prices?+
Yes — our catalog refresh runs weekly so luxury and budget prices stay current. Shop links point to live retailer listings when available.
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