Dupe Score 80
Foundation
What vs e.l.f. Cosmetics
The Foundation Balm,Ultra-nourishing Formula Natural… · Soft Glam Satin Foundation, Medium Coverage, 10 Fair…
90% matchSave 67%
Confirmed dupe
Maybellinedupe forWhat
Super Stay Up to 24HR Skin Tint, Radiant…·replaces The Foundation Balm,Ultra-nourishing Formula Natural…
Save ~59%: Maybelline Super Stay Up to 24HR Skin Tint, Radiant… is our top budget pick vs What The Foundation Balm,Ultra-nourishing Formula Natural… (88% category/use-case overlap).
What you're replacing
What The Foundation Balm,Ultra-nourishing Formula Natural…
$12.19
Buy this instead
Maybelline Super Stay Up to 24HR Skin Tint, Radiant…
$4.89
Save $7 (60% less)
Why this dupe works
If you want the What vibe without the splurge, start with Maybelline Super Stay Up to 24HR Skin Tint, Radiant…. Shoppers report similar results for everyday foundation wear; swap only if you need the exact luxury shade, finish, or brand experience.
Before you switch
Dupes match category and use case — not always an identical shade or formula. Read the full comparison for shade and formula trade-offs.
Price drop alert
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