Dupe Score 80
Foundation
What vs e.l.f. Cosmetics
The Foundation Balm,Ultra-nourishing Formula Natural… · Soft Glam Satin Foundation, Medium Coverage, 10 Fair…
90% matchSave 67%
Confirmed dupe
Estéedupe forWhat
Lauder Double Wear Stay-in-Place Foundation Makeup·replaces The Foundation Balm,Ultra-nourishing Formula Natural…
Save ~41%: Estée Lauder Double Wear Stay-in-Place Foundation Makeup is our top budget pick vs What The Foundation Balm,Ultra-nourishing Formula Natural… (87% category/use-case overlap).
What you're replacing
What The Foundation Balm,Ultra-nourishing Formula Natural…
$12.19
Buy this instead
Estée Lauder Double Wear Stay-in-Place Foundation Makeup
$7.19
Save $5 (41% less)
Why this dupe works
If you want the What vibe without the splurge, start with Estée Lauder Double Wear Stay-in-Place Foundation Makeup. Shoppers report similar results for everyday foundation wear; swap only if you need the exact luxury shade, finish, or brand experience.
Before you switch
Dupes match category and use case — not always an identical shade or formula. Read the full comparison for shade and formula trade-offs.
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