Dupe Score 80
Foundation
What vs e.l.f. Cosmetics
The Foundation Balm,Ultra-nourishing Formula Natural… · Soft Glam Satin Foundation, Medium Coverage, 10 Fair…
90% matchSave 67%
Confirmed dupe
Creamdupe forWhat
To Powder Foundation by Flori Roberts, Full Coverage…·replaces The Foundation Balm,Ultra-nourishing Formula Natural…
Save ~59%: Cream To Powder Foundation by Flori Roberts, Full Coverage… is our top budget pick vs What The Foundation Balm,Ultra-nourishing Formula Natural… (88% category/use-case overlap).
What you're replacing
What The Foundation Balm,Ultra-nourishing Formula Natural…
$12.19
Buy this instead
Cream To Powder Foundation by Flori Roberts, Full Coverage…
$4.99
Save $7 (59% less)
Why this dupe works
If you want the What vibe without the splurge, start with Cream To Powder Foundation by Flori Roberts, Full Coverage…. Shoppers report similar results for everyday foundation wear; swap only if you need the exact luxury shade, finish, or brand experience. Size-wise, What lists ~33.71 ml vs Cream at ~8.87 ml — check unit price before buying.
Before you switch
Dupes match category and use case — not always an identical shade or formula. Read the full comparison for shade and formula trade-offs.
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