Dupe Score 80
Foundation
What vs e.l.f. Cosmetics
The Foundation Balm,Ultra-nourishing Formula Natural… · Soft Glam Satin Foundation, Medium Coverage, 10 Fair…
90% matchSave 67%
Confirmed dupe
Pacificadupe forWhat
Alight Multi-Mineral BB Cream Medium – Hydrating…·replaces The Foundation Balm,Ultra-nourishing Formula Natural…
Save ~50%: Pacifica Alight Multi-Mineral BB Cream Medium – Hydrating… is our top budget pick vs What The Foundation Balm,Ultra-nourishing Formula Natural… (88% category/use-case overlap).
What you're replacing
What The Foundation Balm,Ultra-nourishing Formula Natural…
$12.19
Buy this instead
Pacifica Alight Multi-Mineral BB Cream Medium – Hydrating…
$5.99
Save $6 (51% less)
Why this dupe works
If you want the What vibe without the splurge, start with Pacifica Alight Multi-Mineral BB Cream Medium – Hydrating…. Shoppers report similar results for everyday foundation wear; swap only if you need the exact luxury shade, finish, or brand experience. Size-wise, What lists ~33.71 ml vs Pacifica at ~29.57 ml — check unit price before buying.
Before you switch
Dupes match category and use case — not always an identical shade or formula. Read the full comparison for shade and formula trade-offs.
Price drop alert
Notify me if this dupe gets cheaper
We watch Pacifica Alight Multi-Mineral BB Cream Medium – Hydrating… (currently $5.99) and email you when the price drops.
Free weekly emails
New What dupes by email
We email when we add fresh matchups for this brand — no spam, unsubscribe anytime.
Keep exploring
Similar dupes you might like
Dupe Score 78
Foundation
What vs L'Oreal
The Foundation Balm,Ultra-nourishing Formula Natural… · Paris True Match Hyaluron Tinted Balm Foundation,…
89% matchSave 63%
Dupe Score 75
Foundation
What vs Maybelline
The Foundation Balm,Ultra-nourishing Formula Natural… · Super Stay Up to 24HR Skin Tint, Radiant…
88% matchSave 60%
Dupe Score 75
Foundation
What vs Cream
The Foundation Balm,Ultra-nourishing Formula Natural… · To Powder Foundation by Flori Roberts, Full Coverage…
88% matchSave 59%
Dupe Score 77
Foundation
What vs Maybelline
The Foundation Balm,Ultra-nourishing Formula Natural… · Super Stay Lumi-Matte Foundation, Lightweight and…
90% matchSave 57%
Dupe Score 74
Foundation
What vs Physicians Formula
The Foundation Balm,Ultra-nourishing Formula Natural… · Super CC+ Cream Color-Correction + Care Cream Full…
88% matchSave 57%