Ulta dupes

Best Ulta dupes and affordable alternatives

We track 15 verified Ulta matchups — luxury originals vs budget picks with side-by-side specs, real USD prices, and direct shop links. Average savings sit around 85%, with standout dupes saving up to 91%.

Dupes tracked

85%

Avg. savings

91%

Best save

$37

Avg. luxury price

Avg. dupe price

Highest savings for Ulta

Dupe Score 90

Brow

Ulta vs L'Oreal

Beauty 3 Pack Ultra Slim Brow Pencil. Ash Taupe Size… · Paris Makeup Brow Stylist Definer Waterproof Eyebrow…

91% matchSave 91%

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Dupe Score 89

Brow

Ulta vs e.l.f. Cosmetics

Beauty 3 Pack Ultra Slim Brow Pencil. Ash Taupe Size… · Micro-Fine Brow Pencil, Black

90% matchSave 91%

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Dupe Score 87

Brow

Ulta vs wet n wild

Beauty 3 Pack Ultra Slim Brow Pencil. Ash Taupe Size… · Ultimate Brow Micro Eyebrow Retractable Pencil, Soft…

89% matchSave 91%

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15 matchups

Dupe Score 87

Brow

Ulta vs Joah

Beauty 3 Pack Ultra Slim Brow Pencil. Ash Taupe Size… · Brow Down To Me Dual Brow Pencil and Gel, Ash Brown

92% matchSave 78%

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Dupe Score 90

Brow

Ulta vs L'Oreal

Beauty 3 Pack Ultra Slim Brow Pencil. Ash Taupe Size… · Paris Makeup Brow Stylist Definer Waterproof Eyebrow…

91% matchSave 91%

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Dupe Score 88

Brow

Ulta vs Revlon

Beauty 3 Pack Ultra Slim Brow Pencil. Ash Taupe Size… · ColorStay Brow Fantasy Pencil and Gel, 003 Medium Brown

91% matchSave 84%

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Dupe Score 90

Brow

Ulta vs Maybelline

Beauty 3 Pack Ultra Slim Brow Pencil. Ash Taupe Size… · Express Brow Ultra Slim Eyebrow Makeup, Brow Pencil…

91% matchSave 90%

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Dupe Score 89

Brow

Ulta vs e.l.f. Cosmetics

Beauty 3 Pack Ultra Slim Brow Pencil. Ash Taupe Size… · Micro-Fine Brow Pencil, Black

90% matchSave 91%

Compare Shop dupe

Dupe Score 87

Brow

Ulta vs wet n wild

Beauty 3 Pack Ultra Slim Brow Pencil. Ash Taupe Size… · Ultimate Brow Micro Eyebrow Retractable Pencil, Soft…

89% matchSave 91%

Compare Shop dupe

Dupe Score 87

Brow

Ulta vs NYX

Beauty 3 Pack Ultra Slim Brow Pencil. Ash Taupe Size… · PROFESSIONAL MAKEUP Precision Eyebrow Pencil, Ash Brown

89% matchSave 91%

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Dupe Score 83

Brow

Ulta vs Revlon

Beauty 3 Pack Ultra Slim Brow Pencil. Ash Taupe Size… · PhotoReady Lifting Brow Gel, 802 Soft Taupe, 0.23 fl oz

89% matchSave 78%

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Dupe Score 84

Brow

Ulta vs NYX

Beauty 3 Pack Ultra Slim Brow Pencil. Ash Taupe Size… · PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow…

89% matchSave 80%

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Dupe Score 83

Brow

Ulta vs NYX

Beauty 3 Pack Ultra Slim Brow Pencil. Ash Taupe Size… · PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold…

88% matchSave 81%

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Dupe Score 83

Brow

Ulta vs NYX

Beauty 3 Pack Ultra Slim Brow Pencil. Ash Taupe Size… · PROFESSIONAL MAKEUP Zero to Brow, Longwear Eyebrow…

88% matchSave 81%

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Dupe Score 86

Brow

Ulta vs L’Oréal

Beauty 3 Pack Ultra Slim Brow Pencil. Ash Taupe Size… · Paris Brow Stylist Shape and Fill Mechanical Eye Brow…

88% matchSave 91%

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Dupe Score 86

Brow

Ulta vs e.l.f. Cosmetics

Beauty 3 Pack Ultra Slim Brow Pencil. Ash Taupe Size… · Instant Lift Brow Pencil, Dual-Sided, Blonde

88% matchSave 91%

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Dupe Score 73

Brow

Ulta vs Bundle of

Beauty 3 Pack Ultra Slim Brow Pencil. Ash Taupe Size… · Microblading Supplies 6 Piece Inkless Double Sided…

87% matchSave 81%

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Dupe Score 72

Brow

Ulta vs Maybelline

Beauty 3 Pack Ultra Slim Brow Pencil. Ash Taupe Size… · Brow Inserts Eyebrow Pen, Micro Needle Shaped 2-In-1…

87% matchSave 77%

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FAQ

Common questions about Ulta dupes

Are Ulta dupes as good as the originals?+

It depends on the product. We score every matchup on finish, coverage, and ingredient overlap — then flag high-confidence dupes separately. Start with our top saves and read the compare page before you buy.

How much can I save on Ulta alternatives?+

Across 15 tracked matchups, average savings are about 85%. Some categories — especially Brow — often beat that when the dupe nails the same finish or wear time.

Which Ulta product type has the most dupes?+

Brow leads our Ulta catalog right now. Use the category chips below to jump straight to that section.

Do you update Ulta dupe prices?+

Yes — our catalog refresh runs weekly so luxury and budget prices stay current. Shop links point to live retailer listings when available.